FOTD: Too Cute from Paul and Joe

Its just too damn cute. Everything. The prints, the embossing, the use of cardboard and the shapes. Paul and Joe* beauty is the product line that was made to live on your vanity and to indulge your inner girly girl.

Paul & Joe Liquid Liner and Lip Liner Duo

*Press Sample

A couple of weeks ago I was formally introduced to Paul & Joe Beaute. Already aware of this line since its been pretty popular in Asia I was happy to learn that it has recently entered into North American markets via Shoppers Drugs Marts. The rep described all the brains behind each beauty product. Not only adorable, pacakged, from his descriptions ,the formulas are no slouches either. I've already tried and loved one of their boxed blushes and I can't wait to try more.