British skincare brand
Amie* has launched at Shoppers Drug Mart. It's hoping to be your new skincare best friend (Amie, get it?).
Advertised selling points include:
- a set of pH balanced natural beauty essentials for an effective daily skincare routine
- suitable for all women regardless of age, skin type and ethnicity but especially good for combo/acne skin
- on average 95% natural ingredients
- free of parabens, mineral oils, petrochemicals, sodium laureth sulphate, sodium lauryl sulphate or animal extracts
- vegan friendly